Effect Covid. FMCG market
One of the key differences between the coronavirus crisis and cyclical financial crises is its unpredictability, due to the large number of likely events and unpredictable time frames.
Effect Covid. FMCG market
There are 2 reasons for the growth of the FMCG market & nbsp; by an average of 7.2% (from May 2019 to June 2020 to May 2018 to June 2019): an increase in the frequency of purchases by 2.5% and an increase by 4.6% in the average check. Note that the main trend of recent times is a decrease in interest in shopping in hypermarkets and an increase in the number of shopping sessions in convenience stores. During self-isolation, the trend reversed - people began to make more purchases in hypermarkets. However, this effect of self-isolation was short-lived. At the stage of adaptation, people again returned to shopping in the usual format of convenience stores.
Market changes throughout the year
In consumer baskets in May 2019 from May 2020, analysts note an increase in groceries, sweets and snacks, as well as household chemicals by 5%, beverages by 4%. Their growth was influenced by the coronavirus crisis - during the period of self-isolation, these categories of goods were especially in demand.
The largest part of the consumer basket, as before, is occupied by meat - 14% (+ 2% per year). Niche and premium segments showed active growth.
A consistently large share belongs to beverages (12%), dairy products (12%), pharmaceuticals (9%, an increase of 4% over a couple of years).
The increase in promotions in product categories amounted to 2.1 pp, and in non-food categories - 4.2 pp. (in the first half of June 2019 to May 2020).
Among sales channels, the largest growth was shown by hard discounters. The increase in their share (June 2019 - May 2020 to June 2019 - May 2018) amounted to 52% of the total market turnover. Market share owned by hard discounters - 3%.
E-commerce confirmed the upward trend: annual growth (in rubles) - + 46%. The total share in the turnover is 3%.
Specialized grocery stores showed positive growth (+ 24.3%). The best dynamics for meat and alcoholic.
The largest share (28%) belongs to discounters. Its growth is 10.2%.
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