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Воронеж Тамбов Липецк Курск Орел

Delivery market. Postmates, order delivery

From year to year in Russia, there is an increase in the number of order pick-up point and, according to experts, their number has reached 40 thousand, and this is only those that belong to various services and shops. In addition to them, there are 42 thousand "Почта России". The increase in the number of pickup points and post offices was influenced by the coronavirus pandemic. What are the further prospects for the development of this type of service?

  The sharp increase in the number of checkout terminals is similar to the boom of payment terminals that took place quite recently, some 10-12 years ago. Over the past three years, the number point of delivery of orders has increased 20 times and this is far from the limit, since the market for this service is currently estimated at about 4.3 billion rubles a year and this figure is constantly increasing.

   Why did customers like this delivery method so much? Most of order pick-up point are located in shopping centers and large stores, i.e. where it is convenient for most people in terms of proximity to home, as well as the ability to pick up your parcel at any time of the day. For many, the advantage of this method is the absence of operators, the uselessness of communicating with them and receiving an order without confirming their identity.

   A significant impetus for the development of receiving orders without the direct participation of personnel of transport and courier services was the coronavirus pandemic. People buy more online by as much as 20% than in regular stores. Moreover, due to quarantine, many shops simply did not work. The demand for contactless delivery of your order through delivery terminals increased by 70%.

   This whole situation could not but affect the demand for the equipment itself, because the interest of various companies is very high. They are ready to invest substantial funds in the further development of new technologies and the production of the necessary equipment.

  But the problem is precisely that at the moment there is no necessary capacity to fully saturate the market with these devices. Demand outstrips supply, and significantly. There are very few manufacturers themselves, although the interest of large companies in their products is great. It will take some time to meet this demand.

  The first models of postamates were made of rather solid sizes, so that it was possible to store large dimensions in order cells. But since 2018, there has been a demand for more compact modular postamates for the possibility of their installation in small rooms.

  Small cells are especially popular, the demand for them is especially high. In this regard, service companies in the postamat are increasing the number of such cells. This is beneficial for both online stores and the owners of such equipment.

  Delivery of large-sized orders does not suffer from this, they are simply issued at pick-up points, and their share is only a quarter of the total. The issuance of orders from the post offices for this period has already reached 20% and is constantly increasing. But the usual points of issue and reception in some cases are still more convenient and will remain in demand for a long time. According to experts, the turnover of such points is more than 9.7 billion rubles.

  There are delivery departments in almost every settlement with a population of more than 10 thousand people. So, although there is an increase in the number of checkpoints, this does not mean at all that they are completely replacing ordinary points of issue. It's just that one service complements the other.

  Postamates have long been known to residents of large cities and they have appreciated this service. In the regions, this type of service is only developing, and in the hard-to-reach regions of Siberia and the Far East, there are no point of delivery of orders.

  Point of delivery of orders from well-known transport companies. courier services and large stores have long been established in the regions and are constantly expanding their network.

  The main advantages Point of delivery of orders in front of check-in terminals are fitting rooms and a more convenient and simple opportunity to return an unsuitable product. For many customers, such factors affect the receipt of the parcel at the delivery point, while the delivery price is the same as in the post office. For several years, the share of points of delivery with similar services is up to 34%.

  Another advantage Point of delivery of orders for people is the choice among several ordered things one of the most liked and simple registration of the return right there in the place of the rest.

  Of course, each client himself chooses the method of delivery of his order. For someone, the price factor is important, for someone the opening hours of a pickup point or a postamat, but for someone the main thing is the proximity of such a point to his house.

  From year to year, the growth of online trading is growing and this trend will continue. Buyers will choose the order delivery service that is most beneficial and convenient for them. This means that the number and quality of delivery services will only grow throughout the country.

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